E-Bay Acquires StumbleUpon
Tuesday, June 05, 2007
EBay Inc. acquired StumbleUpon Inc., a software startup that suggests Web sites based on reader reviews and personal preferences of its members.
The $75 million cash acquisition gives eBay access to about 2.3 million people who have filled out profiles at StumbleUpon, founded in 2001 by three Canadian software engineers in Calgary. The venture capital-funded company, which recently relocated to San Francisco, is considered a pioneer of the so-called ''Web 3.0'' niche.
StumbleUpon is free for users and generates revenue through advertising, though the company doesn't disclose financial information. Members who pay an annual fee bypass advertisements completely.
StumbleUpons founders and managers will become eBay employees.
posted by >> @ 6/05/2007 04:24:00 PM,
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